The collection of unwanted tyres has resulted in a recovery process for the discarded, and rebirth of the beauty embedded in their design. They have been remodeled in an ambiguously intriguing manner, in which one can read the media but is challenged now by the context. In strips, a new road is formed; the treads’ pattern manipulating forming a tapestry, a story of industry. The technique is far from the aesthetic simplicity presented before you. Using machinery new to our team, and methods suiting our ideas specifically, we have found a path towards an outcome worthy of branding.